Animal Planet

In Fall 2018, Animal Planet launched a rebrand celebrating the wonder and excitement animals inspire, bringing viewers closer to nature. Now reaching 360 million homes in over 205 countries, the channel blends personal connections with animals and powerful natural-history storytelling.

I helped create the new logo, evolving the beloved elephant icon into a leaping form that embodies the brand’s energy and joy. Designed for versatility across digital platforms, the refreshed identity supports Animal Planet’s global growth and expansion into new products and services.

Client
Animal Planet

Agency
Chermayeff & Geismar & Haviv 

Creative Direction
Tom Geismar, Sagi Haviv

Role
Design, Logo Development


Initial sketches