In Fall 2018, Animal Planet launched a rebrand celebrating the wonder and excitement animals inspire, bringing viewers closer to nature. Now reaching 360 million homes in over 205 countries, the channel blends personal connections with animals and powerful natural-history storytelling.
Created at Chermayeff & Geismar & Haviv, the new logo reimagines the beloved elephant icon as a leaping form that captures the brand’s energy and joy. Designed for versatility across digital platforms, the refreshed identity supports Animal Planet’s global growth and expansion into new products and services.
Animal Planet
Agency
Chermayeff & Geismar & Haviv
Design and Creative Direction
Tom Geismar, Sagi Haviv
Role
Logo, Visual Identity System