Founded in 2013, mParticle is a customer data platform that enables businesses to manage and analyze customer data. Leveraging AI, it provides insights and predictions that help companies enhance customer experiences and build brand loyalty. Created at Chermayeff & Geismar & Haviv, the logo is composed of multiple shapes coming together to form an "M," symbolizing connectivity, data integration, and the dynamic nature of the platform.
mParticle
Agency
Chermayeff & Geismar & Haviv
Creative Direction
Tom Geismar, Sagi Haviv
Role
Logo, Visual Identity System