Founded in 2013, mParticle is a customer data platform that enables businesses to manage and analyze customer data. Leveraging AI, it provides insights and predictions that help companies enhance customer experiences and build brand loyalty. I helped develop the logo, which is composed of multiple shapes coming together to form an "M," symbolizing connectivity, data integration, and the dynamic nature of the platform.
mParticle
Agency
Chermayeff & Geismar & Haviv
Creative Direction
Tom Geismar, Sagi Haviv
Role
Design, Logo Development