Radius Recycling (formerly Schnitzer Steel Industries, Inc.) is a leading American metal recycling company and recycled steel manufacturer, operating 100 facilities with over 3,000 employees.
After a century under the Schnitzer name, the company rebranded to reflect its impact on carbon reduction and waste repurposing. The new name, Radius Recycling, highlights its role in the circular economy while emphasizing unity with “us” in its lettering.
I helped develop the new visual identity—a bold orange arrow forming the letter R—symbolizing transformation, recycling, and renewal in a modern, dynamic way.
Radius Recycling
Agency
Chermayeff & Geismar & Haviv
Creative Direction
Tom Geismar, Sagi Haviv
Role
Design, Logo Development