Turkey’s Aygaz, the leading provider of home-delivered liquified natural gas, was positioned to scale quickly when it launched its last-mile courier brand, Sendeo. Leveraging Aygaz’s extensive network of 4,000 dealerships across 81 provinces, Sendeo offers 24/7 service and innovative, technology-driven solutions, quickly becoming a major player in the growing last-mile delivery market.
The name comes from the Turkish phrase “Sende O” (“you got it”) and also nods to the English word “send.” I helped create the logo, featuring a dynamic S symbol that evokes motion and speed. The two identical shapes converging at the center represent the two ends of any delivery: sending and receiving. The bold italic wordmark, set in a friendly, modern lowercase, reflects Sendeo’s customer-focused and tech-savvy identity. In vibrant shades of green and blue, the brand stands out as fresh and youthful in the delivery market.
Sendeo
Agency
Chermayeff & Geismar & Haviv
Creative Direction
Tom Geismar, Sagi Haviv
Role
Design, Logo Development