Universidad Tecmilenio

With 29 campuses in 25 cities across Mexico, Universidad Tecmilenio is a private university dedicated to preparing students for meaningful careers. As part of the prestigious Tecnológico de Monterrey system, it stands out for its innovative and flexible approach, emphasizing student happiness and fulfillment.

I contributed to the development of Tecmilenio’s new visual identity, which reflects the university’s focus on individual aspirations. The design carries multiple meanings—it symbolizes each student’s unique path, an abstract tree representing growth and renewal, and the letter “T.” While evolving from the previous logo to maintain continuity, the refreshed mark strengthens Tecmilenio’s visual tradition.

Client
Universidad Tecmilenio

Agency
Chermayeff & Geismar & Haviv 

Creative Direction
Tom Geismar, Sagi Haviv

Role
Design, Logo Development