With 29 campuses in 25 cities across Mexico, Universidad Tecmilenio is a private university dedicated to preparing students for meaningful careers. As part of the prestigious Tecnológico de Monterrey system, it stands out for its innovative and flexible approach, emphasizing student happiness and fulfillment.
Created at Chermayeff & Geismar & Haviv, Tecmilenio’s new visual identity reflects the university’s focus on individual aspirations. The design carries multiple meanings. It symbolizes each student’s unique path, an abstract tree representing growth and renewal, and the letter “T.” While evolving from the previous logo to maintain continuity, the refreshed mark strengthens Tecmilenio’s visual tradition.
Universidad Tecmilenio
Agency
Chermayeff & Geismar & Haviv
Creative Direction
Tom Geismar, Sagi Haviv
Role
Logo, Visual Identity System